Quick Answer
- Official survey: www.kingsoopers.com/i/feedback
- Reward: 50 fuel points added to your King Soopers loyalty card account
- Survey options: a grocery survey and, where offered, a pharmacy survey
- You need: the survey invitation from your recent King Soopers receipt
- Fuel points: 100 points = 10¢ off per gallon
Open the Official King Soopers Survey
Written by Amruth Raj | Last updated: October 2026
Shopped at King Soopers recently? King Soopers invites customers to share feedback about their most recent visit through its official Customer Satisfaction Survey at www.kingsoopers.com/i/feedback. It takes only a few minutes, and you earn 50 fuel points when you complete it. This guide covers what you need, which survey to choose, and how King Soopers fuel points work.
About King Soopers
King Soopers is Colorado’s best-known supermarket chain. Its sister brand, City Market, serves many communities in mountain and western Colorado. King Soopers is part of The Kroger Co. family of stores and mainly serves Colorado. Shoppers use the King Soopers loyalty card to get digital coupons, sale prices and fuel points.
King Soopers Survey at a Glance
| Detail | Information |
| Official survey page | www.kingsoopers.com/i/feedback |
| Reward | 50 fuel points |
| Survey options | Grocery survey, plus a pharmacy survey where offered |
| What you need | Your survey invitation from a recent King Soopers visit |
| Time needed | A few minutes |
| Run by | King Soopers, part of The Kroger Co. |
Grocery Survey or Pharmacy Survey?
Kroger family survey pages usually offer two buttons. Pick the one that matches your invitation:
- Start Grocery Survey: for regular store visits, with the invitation on your grocery receipt.
- Start Pharmacy Survey: for pharmacy visits, with the invitation from your pharmacy purchase.
What You Need Before You Start
- Your survey invitation from a recent King Soopers receipt. You need it to continue.
- The details printed with the invitation, such as the entry code, date and time of your visit
- Your King Soopers loyalty card number or the phone number linked to it, so the fuel points reach the right account
How to Take the King Soopers Customer Satisfaction Survey
- Go to the official survey page at www.kingsoopers.com/i/feedback.
- Click Start Grocery Survey or Start Pharmacy Survey, depending on your invitation.
- Enter the details from your receipt exactly as printed.
- Answer the questions about your visit, such as staff service, cleanliness, product availability and checkout.
- Enter your loyalty details when asked, and submit to receive 50 fuel points.
King Soopers or City Market?
- King Soopers and City Market are both part of the Kroger family, but they are separate store brands.
- If you shopped at City Market, use the survey invitation printed on your City Market receipt, not the King Soopers page.
- Fuel points are tied to the loyalty account for the brand you shop at, so enter the correct card or phone number.
King Soopers Fuel Points Explained
- Fuel points are added to your King Soopers loyalty card account when you shop, and the survey adds 50 bonus points.
- Every 100 fuel points = 10¢ off per gallon at King Soopers fuel centers and participating partner stations in your area.
- Bonus points are often available on prescriptions and gift cards. Check the King Soopers app for current offers.
- Fuel points usually expire at the end of the month after you earn them.
- Check your balance on your receipt, in the King Soopers app or at kingsoopers.com.
Learn more in Kroger Fuel Points Explained. King Soopers uses the same system.
Survey Problems and Fixes
- Invitation code not accepted: check the date, time and code for typing mistakes, and make sure the receipt is recent.
- No invitation on your receipt: not every receipt includes one. Check your next receipt.
- Fuel points missing: confirm the loyalty number you entered, then allow a few days. Read what to do if your fuel points are missing.
Contact King Soopers
For account, store or fuel point questions, visit the official King Soopers help center. This website cannot access your King Soopers account.
Shop at other Kroger stores? See our Ralphs survey guide and Kroger family store survey rules.
Frequently Asked Questions
What is the official King Soopers survey website?
The official King Soopers Customer Satisfaction Survey is at www.kingsoopers.com/i/feedback.
How many fuel points do I get for the King Soopers survey?
You earn 50 fuel points for completing the survey, added to your loyalty account.
Do I need a receipt for the King Soopers survey?
Yes. You need the survey invitation from your recent King Soopers visit to continue.
Is King Soopers owned by Kroger?
Yes. King Soopers is part of The Kroger Co. family of stores.
Can I use a City Market receipt on the King Soopers survey?
City Market is a separate Kroger brand. Use the survey website printed on your City Market receipt.