Quick Answer
- New ad day: the Kroger Weekly Ad goes live at midnight ET on Wednesday and runs through the following Tuesday
- Exception: in most of Indiana, Illinois and Eastern Missouri, the new ad starts at midnight ET on Thursday
- Where to see it: the Kroger app or kroger.com/weeklyad, for your selected store
- Save more: pair weekly ad prices with digital coupons and fuel point offers
Written by Amruth Raj | Last updated: October 2026
The Kroger Weekly Ad is the easiest way to plan your grocery trip around the week’s best prices. This guide explains exactly when the new ad starts, how to find the ad for your own store, how to spot sneak previews, and how to combine ad prices with digital coupons and fuel points for bigger savings.
When Does the Kroger Weekly Ad Change?
According to Kroger, the new Weekly Ad becomes available at midnight Eastern Time on Wednesday. Sales normally run from Wednesday through the following Tuesday.
Regional exception: for stores in Indiana (except Southeast Indiana and Evansville), Illinois and Eastern Missouri, the new ad becomes available at midnight ET on Thursday.
| Region | New ad available | Sale period |
| Most Kroger stores | Wednesday, midnight ET | Wednesday to Tuesday |
| Most of Indiana, Illinois, Eastern Missouri | Thursday, midnight ET | Thursday to Wednesday |
How to Find the Weekly Ad for Your Store
Prices and deals vary by region, so always view the ad for your own store:
- Open the Kroger app or go to kroger.com/weeklyad.
- Select or confirm your preferred store.
- Browse by department or search for a product.
- Add items straight to your shopping list or online cart.
In some areas, a printed ad still arrives by mail or is available near the store entrance.
Can You See the Kroger Ad Early?
Kroger mainly shows the current week’s ad, and sometimes next week’s ad shortly before it starts. Deal websites often post early “sneak peeks” a few days ahead. These can help with planning, but prices and items can change, so always confirm in the Kroger app.
Kroger Mega Events and Special Sales
- Mega Events: buy a set number of participating items, such as 5, and save a fixed amount on each. Look for the Mega Event tag in the ad.
- Short sales: Kroger sometimes runs 2-day, 3-day or weekend sales with deeper discounts on items like meat and produce.
- Fuel point promotions: some weeks include bonus fuel point offers, often on Fridays or on gift cards.
How to Save More With the Weekly Ad
- Check the new ad on Wednesday (or Thursday in the regions above) and plan meals around the best deals.
- Load matching Kroger digital coupons to your account before you shop.
- Stock up on non-perishables during Mega Events.
- Grab the free item from the Free Friday Download each week.
- Keep your receipt and take the Kroger feedback survey for 50 bonus fuel points.
Frequently Asked Questions
What day does the Kroger weekly ad start?
The new Kroger Weekly Ad is available at midnight ET on Wednesday and usually runs through Tuesday. In most of Indiana, Illinois and Eastern Missouri, it starts at midnight ET on Thursday.
Where can I see the Kroger weekly ad?
In the Kroger app or at kroger.com/weeklyad. Select your store, because deals vary by location.
Can I see next week’s Kroger ad?
Kroger sometimes shows next week’s ad shortly before it starts. Deal websites also post sneak previews, but always confirm prices in the Kroger app.
Can I use digital coupons with weekly ad prices?
Yes. You can load digital coupons and use them on weekly ad items, as long as you follow Kroger’s coupon policy.